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BioMed Realty

Providing flexible creative support, brand consistency, and scalable design solutions across a diverse portfolio of life science properties.

The Partnership

For nearly three years, I've worked alongside BioMed Realty's marketing team, supporting a wide range of creative needs across its portfolio of life science properties. From property marketing and event graphics to brand guidelines and communication systems, each project brings its own requirements, audiences, and challenges.

As an extension of their team, my role is to adapt to those needs while maintaining consistency across brands, managing complex production requirements, and delivering creative solutions that are both effective and practical.

My Role

ART DIRECTION
BRAND IMPLEMENTATION
PRODUCTION DESIGN
MARKETING COLLATERAL
ENVIRONMENTAL GRAPHICS
PRESENTATION DESIGN
DESIGN SYSTEMS

Marketing Spaces for Innovation

Each property at BioMed Realty's Granta Park campus has its own story to tell. Working within the established Granta Park identity, the brochures bring together architectural imagery, technical specifications, floor plans, and property information into cohesive marketing materials. While each brochure serves a different building or audience, the designs maintain a consistent visual language across the campus.

image of brochure cover and inside spread
image of brochure spread on light grey background
image of multiple brochure spreads on navy blue background in a grid at an angle
image of the front and back of a brochure and inside spread of a brochure
image of a brochure inside spread

Creating Space for Connection

The J.P. Morgan Healthcare Conference brings together leaders, investors, and innovators from across the life sciences industry. For BioMed Realty, the event provides an opportunity to connect with the companies and communities it serves. A coordinated collection of invitations, environmental graphics, digital promotions, and event collateral supported BioMed's presence throughout the conference, promoting dedicated meeting spaces and opportunities to connect beyond the main event.

image of two invitations
image of laptop computer with email invitation on screen
image of sidewalk with digital sign
image of large poster sign in frame next to a flight of stairs
image of a bar menu on in a clear frame on a wood table top

Guiding Brand Application

With multiple properties and marketing teams working across different brand identities, clear guidelines are essential to maintaining consistency. Co-branding guides for Discover Here and Velocity Labs established practical standards for incorporating each program into existing property marketing materials. Through visual examples, usage recommendations, and adaptable layouts, the guides provide a framework for maintaining brand integrity while allowing flexibility across different properties and applications.

image of pages from a brand guide in a grid on a navy blue background
image of a page from a brand guide on a blue background
image of pages from a brand guide in a grid on a navy blue background
image of a page from a brand guide on a blue background

Consistency at Scale

Communicating across dozens of properties requires more than a consistent visual identity. Each location has its own branding requirements, while everyday communications need to remain clear, accurate, and easy to distribute. A comprehensive library of email templates brought structure to this process, accommodating everything from routine maintenance notices to emergency communications while maintaining consistency across BioMed Realty's portfolio.

65

Individual properties

21

Email types per property

1360+

Templates produced

images of emails on a light grey background in a grid