I'm Kristin Burbach, an independent art director and brand designer passionate about building brands with purpose, clarity, and lasting impact. I partner with companies to transform complex ideas into thoughtful brand experiences that feel intuitive, memorable, and distinctly their own.

My work spans brand strategy, visual identity, experiential design, digital experiences, marketing campaigns, presentations, packaging, and environmental graphics, allowing me to create cohesive brand systems across every touchpoint. I believe the strongest brands are built where strategy and creativity intersect, but they're sustained through thoughtful systems. By designing with scalability, consistency, and efficiency in mind, I help teams create better work, move faster, and maintain a cohesive brand as they grow. I approach every project with curiosity, precision, and a focus on delivering work that not only looks exceptional but also performs in the real world.

I firmly believe beautiful brands are built with creativity. Great brands are sustained through systems.

Eyebrow needed

Pillars

Strategy

Understanding the problem before designing the solution.

Systems

Creating frameworks that keep brands consistent as they grow.

Experience

Designing meaningful interactions across digital, print, and physical environments.

Scale

Building production-ready assets and documentation that help teams execute with confidence.

Experience

Burbach Creative

2020-Present
Art Director + Creative Strategist

The Cheeky Life

2020-2025
Founder + Creative Director

MedCline

2019-2020
Art Director

American Specialty Health

2018-2019
Senior Graphic Designer
2017-2018
Graphic Designer II
2015-2017
Graphic Designer I

Selected works, thoughtfully curated

Explore a visual overview of recent projects and creative direction

image of art installation
image of signature dish (for a fine dining restaurant)
image of gallery interior (art gallery)
image of community event (for an auto dealership)
image of a logo design process for a graphic design studio
[digital project] image of a past client project (for a consulting firm)
image of a creative brainstorming session for a digital marketing campaign
digital project