2026

Red Hat Summit

Bringing structure, consistency, and adaptability to a large-scale experiential program.

The Challenge

Working within Red Hat’s established event identity, the challenge was to bring structure to a massive volume of evolving creative and production information across multiple teams and vendors. From early planning through onsite execution, the work required a flexible, highly organized system to keep hundreds of assets, locations, specifications, and last-minute requests accurate, consistent, and moving forward.

image of custom architectural solutions
Client
Agency
ITA Group & Hartmann Studios
Project Type
Experiential / Event
Role
Experiential Design, Production Design, Environmental Graphics, Production Documentation

Creative Complexity At Scale

120

Opportunity book pages

Mapping graphic opportunities across the venue

700+

Signage book pages

Documenting placement, artwork and production details

55

Onsite signage requests

Responding to real-time needs during installation

500+

Slides designed or edited

Supporting planning and stakeholder presentations

Mapping the Opportunity

Before graphics could be designed, the venue had to be mapped. The 120-page Opportunities Book documented potential graphic locations throughout the convention center, pairing site imagery, floor plans, dimensions, and placement details to create a shared reference for planning the event environment.

Coordinating the Execution

702

Signage book pages

15

Individual signage books
Spanning five event venues

1000+

Assets tracked through
production

As event graphics were developed and approved, the signage books became the central reference connecting each asset to its physical location and production requirements. Across 15 books and 702 pages, I organized venue maps, site imagery, artwork, file information, dimensions, and specifications into a consistent system that evolved through multiple rounds of revisions leading up to the event.

Creating Clarity from Complexity

Working within Red Hat’s established Summit identity and presentation templates, I designed and refined more than 500 slides across planning, experience, and stakeholder presentations. Using content, renderings, plans, and information developed by the broader team, I organized complex inputs into clear, polished layouts that made evolving ideas easier to communicate and kept presentations visually consistent throughout the project.

From Plans to Place

Months of planning, documentation, coordination, and design came together across multiple venues throughout Red Hat Summit. The finished environments demonstrate the scale of the signage program and the role these systems played in carrying a cohesive experience from production files into physical space.